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LFT Android App IMPACT

To check out The Problem and The Solution, visit the earlier post by CLICKING HERE

Once again, quoting Richard Feynman from my earlier post,
Richard-Feynman-300x200

Now, if you went through the earlier post, you must have realized the app’s importance, so, now let’s look at the results. I’m very pleased to tell you that the app has not only fulfilled its core motives but also shattered some records and has contributed in unprecedented growth rate at Facebook (the only online medium where LFT is very active).

To find the app’s impact, I did the analysis of LFT’s Facebook page by collecting its data for the last 4 years (since the data before that wasn’t available on Facebook) to see how effective was the App in connecting our new members with us. The results I’m sharing in the form of graphs to make the point more clear.


Case 1:
It shows the percentage of likes on our Facebook page (during ADAR campaign) that increased in a year wrt to its previous year.

new2_LFT Peri-Adar PhaseFig1: LFT Android App Impact (Case 1)

PerecentInc = { AvgFbLikeInc(yr) – AvgFbLikeInc(yr) } / AvgFbLikeInc(yr-1)
where,
>AvgFbLikeInc = { Total likes (during ADAR Campaign) } / { no. of days (in ADAR Campaign) }
>yr = {2014,2013,2012}

And clearly this year has seen unprecedented growth by contributing with a humongous percentage increment of 378.71% (2014 vs 2013) over the meager 46.12% (2013 vs 2012) and 16.44% (2012 vs 2011).

NOTE (Shortcoming of Case1): Now, although the previous graph speaks volume about itself but it gives the entire credit to the app ONLY for the huge success, and discards the impact of the recent work in each year. eg: let’s say what if one gives an argument like in the previous years there wasn’t much users on our page, our page wasn’t so active, and now it is very much active and itself drawing huge crowd by itself. To put those arguments to rest, I further dig the data of over 4 years and made the calculations more complicated to try to reduce the impact of the app but the answer still favored the app’s impact, yet again smashing all records. So, let’s look at the Case 2 which gives a clearer view about the impact.


Case 2:
I took the avg. of daily incremented likes on FB Page in pre-ADAR phase and during ADAR phase for all the 4 years. Put them through different calculations and this is what I came up with. The app just increased the level of communication with our newly registered members and helped us in getting connected with them without much fuss.

new1_PreAndPeriFig2: LFT Android App Impact (Case 2)

  • Detailed Explanation of the methodology used:

As I stated earlier that Fig1 won’t highlight the exact impact. So, the second approach was taken, and thereby overcoming the shortcomings of the first approach.

Algorithm:

  1. One month’s data was collected around ADAR-phase for each year (2011,12,13,14). After finding similarity in the pattern, the dataset was concentrated to :
    >last 4 weeks before ADAR, let’s say Dataset1
    >3 or 5 days during ADAR (duration of ADAR in each year), let’s say Dataset2

  2. For each of the datasets, the no. of daily likes on the Fb page was taken into account and their average was taken to get a better perspective and remove any unwanted fluctuations. So, two new variables were determined :
    Avg1(yr) = { Total likes (on Dataset1) } / { no. of days (in Dataset1) }
    Avg2(yr) = { Total likes (on Dataset2) } / { no. of days (in Dataset2) }
    where yr denotes the respective year eg: yr belongs to this set of years {2011,2012,2013,2014}
    Also, Avg2 > Avg1 for each year

  3. For each year, the difference betwen the two variables, namely Avg1(yr) and Avg2(yr) was noted, which gave us DiffAvgLikes(yr). So,
    DiffAvgLikes(yr) = { Avg2(yr) – Avg1(yr) }
    Thereby, taking into consideration the impact of most recent activities on Fb Page, eg: each year there were more followers on the page, there were more people who were interacting with the page during the period concerned and other parameters wrt to previous years

  4. Now, the relative percentage increment between consecutive years (RPI(x,y)) was found out, to give a final reflection on the impact made by the app. The formula used was:
    RPI(x,y) = { { DiffAvgLikes(x) – DiffAvgLikes(y) } / { DiffAvgLikes(y) } } x 100
    where x belongs to {2014,2013,2012} and y= x – 1
    The graph was plotted with the RPI(x,y) on y-axis and the pair of consecutive years on x-axis for better representation

NOTE: I’ve tried to keep the nomenclature for different variables simple for better understanding.

  • Result:

As we can clearly see from Fig2, there is drastic and humongous change for the year 2014 even after nullifying and taking into account the recent activities on Fb Page for each year. Thus, we can safely reach to the conclusion that, as expected, this simple appe helped in solving some of our major problems by not only establishing a better communication with our new members but also helping in retaining them. This app has indeed broken the barricades which stood between the new members we made during ADAR and then getting them connected with us.

Now, we have even a stronger community and member-base which we can polish and provide a helping hand not in their lives by enhancing their skills but also bring a much larger and better change in this world, provided we stick to these members and get them involved in various activities/campaigns.

We now have a much larger work-force and thus the responsibilities have also increased to look after all of them and utilize their talent properly and polish their talent as well.

They say, the solution to our big problems lies in our simple actions. 🙂

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Leaders For Tomorrow Android App

Richard Feynman:

The worthwhile problems are the ones you can really solve or help solve, the ones you can really contribute something to.

  • BACKGROUND:

After passing out from college, unfortunately (rather fortunately) my date of joining got delayed and I had a lot of free time to enhance my skill-set and maybe explore myself before putting my first foot in the industry. So, what was the first thing that I learned : “Android Development”. After learning the basics, I thought why not use this little knowledge to solve a problem, if possible.

Before you download the app from Google’s Play Store by CLICKING HERE, I ask you to please go through the following description about the problem and the solution to it.


  • THE PROBLEM:

Leaders For Tomorrow (LFT), is a not-for-profit youth leadership movement established mainly in college campuses.

I’ve worked with them in the past and received its prestigious Leader of the Month award in September, 2012. As I was given more responsibilities with time, I became aware of more problems that existed within the system and tried to solve them with new and creative ideas. And even after I became occupied with my studies and other activities and moved on, when I had an idea which could solve their problem, I would share the idea with LFT’s President and team. So, this time when I started learning Android, I was pretty much sure that I can solve even this particular problem as well, which I’ll describe in a second.

The main idea behind the app was to rectify the following problems faced by LFT Organization, especially during the ADAR campaign and their simultaneous membership drive which gets conducted in 50+ DU colleges in the first phase:

  1. Every year they make thousands of members, but even after lots of effort fail to completely fulfill the promise made during the membership drive that they will contact the members (starting by sending a confirmatory email) and keep them updated about different events.
  2. The communication wasn’t so effective (considering the no. of members they made and out of those the no. of people who got connected with them) during the membership drive and even after the drive with the new members.

In terms of nos., let’s look at the ADAR(Anti-Drug Anti-Ragging) Campaign:

  1. Total no. of pledges, totalPledges : ~40,000
  2. Total no. of members, totalMembers : ~4,000 (10% of totalPledges)
  3. Total no. of new Facebook Connections, totalNewFbCnctn : ~400 (10% of totalMembers)

Clearly, the COMMUNICATION GAP is humongous if we look at the difference between the totalMembers and totalNewFbCnctn made during the campaign!!

Now, let’s look at the issues in a little detailed view. The following are the tasks which LFT volunteers need to do:

  • give hourly updates from each college about the total no. of new members and pledges
  • Monitor each college along with each volunteer from these colleges
  • Perform large amount of paper work, fill sheets with different info of each new person who took pledge or got signed-up as a new member
  • After the campaign, manually put this enormous data into excel sheets in the form of database
  • Send confirmatory Emails ATLEAST to all these new members
  • Aware new members about different events of LFT and what LFT does and other stuff
  • Updates all these new members about the coming events

And remember, there are people who take pledges to stand with Anti-Drug Anti-Ragging motto and I haven’t discussed their problems yet. Anyways, it seems that there were lot of short-comings, so I decided to solve it and that too in a SIMPLE way.


  • THE SOLUTION:

To solve the above mentioned problems, I thought that how cool would it be if right at the moment any volunteer registers a new member, an email goes to the registered member sharing with him/her all the details we collected and some pre-recorded message in the mail asking them to connect with us.

Oh yeah, nothing big or complex about this. I know, if you have made it so far in this post, you would expect some GREAT SOLUTION and the solution I provided seems pretty SIMPLE, indeed it is SIMPLE and that’s the beauty about it.

Albert Einstein:

Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage — to move in the opposite direction.

And if I may add to it, it also takes a touch of stupidity as well. 😉

Of-course, that wasn’t enough to solve all the above mentioned problems. But I believe, it was the moot point. And, then I built everything around that simple and tiny idea. There was lot more happening in the background.

I’ll share the technical details as well, as and when I’ll find time to write about that. Also, the difficulties (like the limit to emails that can be sent per hour/day and how I came over it, issues about Google Scripts, Segregation based on each volunteer and each college and lot more stuff ) and the lessons learned in the process.


  • THE IMPACT:

To be continued in the next post but before that here is a graph to give you a glimpse of its impact and how this app helped in breaking the barricades which stood between the new members we made during ADAR and then getting them connected with LFT. Be assured, I’ll explain all those terms like RPI and others as well.

LFT Android App ImpactLeaders For Tomorrow Android App Impact

Although, the app is useful mainly for the volunteers and then the new members but I added a couple of little features which will be useful for any person, even if he/she is not related to LFT.

Don’t forget to give me feedback, once you’ve tried it by downloading it from Google Play Store. Click Here to download the app.